Approval Process
Initial Application Approval
Application Review: Upon receiving influencer applications, the marketing team screens each submission to ensure the influencer meets basic eligibility criteria (audience size, engagement rate, content relevance).
Criteria:
Minimum Follower Threshold: Assess follower counts (e.g., 10K on Instagram or 5K on YouTube).
Content Quality Check: Confirm influencers maintain high-quality content and frequent posting.
Approval Outcome:
Qualified: Move to Engagement & Influence Analysis.
Not Qualified: Send a polite rejection email, expressing appreciation for their interest and potential for future opportunities.
Potential & Community Fit Approval
Growth Potential: Assess the influencer's potential for reach and relevance growth in the travel niche.
Collaboration Readiness: Check their willingness to participate in community-building activities and long-term partnerships.
Approval Outcome:
Qualified: Select influencers for final approval and onboarding.
Not Qualified: Send a notification that we’ll keep them in mind for future projects.
5. Final Approval & Invitation
Final Review by Campaign Managers: Marketing managers review all qualified influencers and finalize selections.
Executive Sign-Off: Get approval from relevant department heads or executives if required.
Approval Outcome:
Approved: Send official invitation with onboarding details, campaign expectations, and resources.
Waitlist: If there’s a waitlist, inform influencers they’ll be considered for future campaigns.
6. Onboarding and Kick-off
Welcome Package: Provide selected influencers with a campaign brief, content guidelines, key messages, and brand assets.
Campaign Orientation Call: Schedule an initial onboarding call to answer questions, ensure alignment, and clarify expectations.
Community Access: Invite them to our Brand’s influencer community for networking and ongoing support.
Review Process
Step 1: Application Screening
Application Form: Require interested influencers to complete an application form on the [Your Brand] website.
Information Collected: Social media handles, engagement rate, follower count, location, niche, and a brief statement about their interest in partnering.
Initial Fit Criteria:
Audience Size: A minimum threshold for follower count (e.g., 10K on Instagram, 5K on YouTube, etc.) to ensure reach.
Content Quality: Review recent posts for quality, consistency, and storytelling ability, as well as adherence to brand-friendly themes (e.g., high-quality visuals, professionalism).
Step 2: Engagement and Influence Analysis
Engagement Rate: Calculate the engagement rate of the influencer across platforms (likes, comments, shares) to evaluate audience interaction.
Threshold: Identify a baseline rate (e.g., 3-5% on Instagram) to filter out influencers with low engagement.
Audience Demographics: Use analytics tools to determine the influencer's audience demographics, focusing on travel interest, location, and age relevance to the campaign’s target audience.
Content Performance: Examine the performance of past travel-related content, prioritizing influencers who have successfully driven engagement on similar campaigns.
Step 3: Content Alignment and Authenticity
Content Relevance: Analyze the alignment between the influencer's content and the campaign goals:
Tone and Style: Does the influencer create content that matches the campaign’s premium, aspirational feel?
Authenticity: Does the influencer’s messaging resonate with audiences naturally, avoiding overly promotional language?
Brand Synergy: Evaluate if the influencer’s values and brand aesthetics align with [Your Brand]’s mission to promote exclusive, high-quality travel experiences.
Step 4: Campaign Potential and Long-Term Collaboration
Growth Potential: Assess the influencer's potential for growth and ability to elevate [Your Brand]’s messaging.
Collaborative History: Review past brand collaborations, prioritizing influencers with positive brand collaborations and who exhibit professionalism in past partnerships.
Community Fit: Consider the influencer's interest in community-building activities, such as attending brand events or engaging with fellow influencers, to foster a collaborative network.
Step 5: Final Selection and Communication
Scoring and Selection: Score each influencer across all criteria, assigning weights based on the campaign’s priorities (e.g., 40% content quality, 25% engagement rate, 20% authenticity, 15% community fit).
Invite Successful Applicants: Send acceptance emails to selected influencers, introducing the campaign and outlining the next steps for collaboration.
Step 6: Onboarding and Campaign Briefing
Campaign Briefing Document: Provide a comprehensive campaign brief covering campaign messaging, deliverables, content guidelines, and key dates.
Community Access: Invite selected influencers to our Brand’s community platform for networking and additional content resources.
Support and Q&A: Schedule an introductory call or webinar to answer questions, ensure alignment, and clarify deliverables.